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Building a strong email list is the foundation for any business, especially a music business.
But which email newsletter tool is the best?
I breakdown the email newsletter service that I use in this video, and what makes it the best one for music artists.
TIME STAMPS:
0:00 - Intro
0:22 - Why you need an email list
1:33 - The BEST email newsletter tool is...
2:39 - Reason #1: Low tech; High functionality
3:09 - Thai Curry
5:00 - Reason #2: Created specifically for creators
6:43 - Reason #3: Budget-friendly
Show More Show Less View Video Transcript
0:00
So you've heard you need an email newsletter, but which email newsletter tool is the best
0:05
Well, stick around because in this video, I'm going to share with you what is the best email newsletter tool for musicians and why. Hi, I'm Reagan Ram with OrpheusAudioAcademy.com
0:18
helping you make better music and grow your fan base online. So quick recap, or maybe you don't
0:23
know, why do you need an email newsletter? Can't you just use social media? Well, no
0:27
social media is not enough. You need an email newsletter. And number one is because you pretty
0:33
much have to have an email address in the developed world to function. You need it for so many
0:37
different things that everyone has an email address and everyone checks their email. Whereas not
0:42
everyone is on every social media platform. On top of that, social media platforms are increasingly
0:48
pay to play. That means you can't actually reach your audience directly unless you pay for ads
0:54
So if you want to reach all of your fans, you can't just put up a post on Instagram or Facebook
0:58
because not everyone's going to see that post. Email is the only way to really directly communicate with your audience
1:06
It's the only way to know that everyone has at least gotten your message
1:10
It shows up directly in their inbox. And finally, the third major reason why you want to have an email list is because people
1:16
are way more likely to buy through an email than through social media
1:21
So email is just going to do wonders for your music business. It's going to lead to more sales and it's going to help you build that relationship with your fans so that they move from being just followers to being super fans who want to buy everything you put out
1:33
So with that, what is the best email autoresponder tool? Well, as a musician, there's really three key factors that you want to look for in an email autoresponder tool
1:41
Number one is low tech and high functionality. That means it's easy to use
1:46
You don't need to be a techie nerd to understand it, yet it still gives you a lot of powerful tools to help your business
1:52
It also needs to be created with artists and creatives in mind. Most of these tools, they're designed with bigger businesses in mind
1:59
So there's a lot of superfluous features or irrelevant features that are just going to
2:03
distract you or clutter up your workflow. And of course, your tool needs to be able to fit with your budget so that you can actually
2:09
use it and not have it break the bank. So with those in mind, what is the best tool
2:14
Well, I've used a lot of different ones over the years. I've been actually using email autoresponders tools for going on 10 years now
2:20
And with that being said the best tool that I found is called ConvertKit ConvertKit absolutely masters each of these three requirements for an email autoresponder tool for musicians So let dive into how it accomplishes each of these three things
2:36
and why you want to get this tool yourself. So number one, low-tech, high-functionality. This
2:42
is the epitome of ConvertKit. It is so easy to use. Once you get it, you'll see that it's very
2:46
easy to navigate. It's really easy to find everything. It's very intuitive and it's really
2:50
hard to get lost. It also has really great segmentation and automation tools so you can
2:56
passively be sending out those emails to people, generating sales, building that relationship
3:01
and also sending very specific messages to different segments of people in your audience
3:07
So let's say your most popular song is called Thai Curry and you put together a t-shirt or some
3:12
other merch option that has this really cool bowl of Thai Curry on it and everyone in your audience
3:17
that has listened to that song, gets the joke, they know what it's about, and you want to then
3:22
market this shirt to your audience. You could just send an email out to your whole audience promoting
3:27
it, or maybe you want to be more targeted because people who haven't yet bought your music may or
3:33
may not necessarily be interested in buying merch from you. So you might instead want to focus on
3:37
just sending an email out to people that have listened to that song, have signed up for it
3:42
if you're giving it away for free, or who have purchased it so that you know that these are
3:46
people that are definitely interested in this product, in this song. So they'll definitely
3:50
be interested in the t-shirt. So then you can use segmentation, which is really easy in ConvertKit
3:55
You can even have it so that if someone clicks a link, they get added to a different segment in
4:00
your email. So it's really easy to use, very intuitive, but it's also very powerful. So in a
4:06
nutshell, it enables you to promote more frequently to your audience without burning them out because
4:10
you can promote to different segments of your audience. Then you can also give them more relevant
4:15
content this way so they're less likely to unsubscribe. I could go on and on about all
4:20
the awesome features that ConvertKit has but one last one I want to touch on is their ability to
4:25
create landing pages. So you don't actually need your own website now to create a form, put out a
4:32
page that people can sign up for to get on your email list. So one of the best ways to get people
4:36
on your email list is to give away a free song. So you can create a page in ConvertKit and you can
4:42
You can share that on social media, you can share that through email. And you say, hey, sign up, put your name and email here and I'll send you a free song
4:50
And that's a great way to then grow your audience. You can run ads to that page and so on Whatever you want to do to grow your email list And ConvertKit gives you that ability right inside of this tool All right the second major reason why you want to use ConvertKit is that it created with artists in mind In fact it the only email autoresponder
5:07
tool that I know of besides some clunky on-one platforms that you definitely don't want to use
5:13
which is a completely separate topic but ConvertKit is the only tool that I know of that is created
5:18
specifically with artists and creatives in mind. In fact, Nathan Berry, the CEO of ConvertKit
5:24
said that their mission is we exist to help creators earn a living. I think that is so awesome
5:30
so amazing. And that tells you that everything they do, everything that they create is designed
5:36
with artists in mind. And this is true if you go and check out their resources, their training
5:41
they have on their YouTube channel, on their blog. It's all geared around helping creators
5:45
grow their creative business. As a result, ConvertKit knows what you're going through
5:49
They know what your struggles are and your challenges are, and they're continually improving
5:53
this tool to make it better fit you as a creative. A couple of things they do really good in
5:58
this area is, again, they have really great training. If you go check out their YouTube
6:03
channel, you can see that they even feature a lot of different music artists on there
6:06
and have great tips and training on how to grow your music business. And they have lots
6:11
of really great done-for-you email sequences, so you don't really have to think about it
6:14
they've pre-built things. All you have to do then is go in and edit the emails
6:19
in these sequences so that you can get these great automated sequences that are sent out to your fans
6:25
and that build that relationship and that, you know, sell them on buying from you
6:30
And they also have incredible customer service. Anytime I've had a question or run into anything
6:34
that's slowed me down, I can just open a chat with them, live chat, and quickly get the problem resolved
6:40
So it's an amazing tool and they're an amazing company. Finally, we have arrived at the third big key
6:45
that you need in a great autoresponder tool for a musician and that is budget
6:50
Can this tool fit with your budget? Obviously, this is a really awesome tool
6:54
and you might be wondering, well, how much is this going to cost? Well, it might not cost you anything
6:59
because ConvertKit actually has a free plan. So you can sign up and you can use the tool
7:05
completely for free for up to 1000 subscribers. The only downside is you can't send out automations
7:11
you can only send out one off broadcast emails. You can still use all the tagging, all the segmentation
7:16
you just can't use the automation feature. So if you're just starting out
7:20
and maybe you don't have a lot of fans, you don really have any products to sell then you probably don really need the autoresponder tool yet Just build your audience send out those regular emails on your own to build that relationship And then when you are ready to sell upgrade to the paid version which gives you the automation
7:37
so that when new people come in, your emails can automatically be cluing them in on your culture
7:44
and selling them on your products. That said, even if you do get the paid plan, it's only $25
7:50
a month if you pay for the year, which is really affordable and on the lower end of the spectrum
7:56
when it comes to these tools. But you can also get ConvertKit to pay for itself because it has
8:01
a great affiliate program. So if you know other artists or just anyone else who's running a
8:06
business who needs an email list, which is everyone, you can simply recommend ConvertKit
8:11
and have them sign up through your affiliate link. And then you can start getting recurring
8:14
revenue month after month for everyone who signed up through your link. So once you get a few people
8:19
to sign up, then ConvertKit is actually paying for itself. In fact, I have a ConvertKit affiliate
8:24
account. So if you decided you do want to get ConvertKit, I would love if you went through my link, which is orpheusaudioacademy.com slash ConvertKit, sign up through that link, and I'll
8:33
get a small commission every month at no extra cost to you. And this helps me keep creating free
8:38
content like this. So in summary, ConvertKit is an awesome tool. It's really great for creatives
8:43
and music artists like yourself. I actually have three different ConvertKit accounts for
8:47
different businesses I have. So I'm definitely using them. I highly recommend them. You definitely
8:54
need an email list. You need to be sending out a newsletter. So if you're going to be doing that
8:57
anyway, then definitely check out ConvertKit. If you're not sure if you want to stick with it
9:02
long-term, go ahead and try out the free plan and see what you think. And on this channel
9:06
I'll be coming out with more tutorials on how to use ConvertKit email marketing and how to grow
9:11
your fan base in general online. So if that sounds good to you, be sure to subscribe
9:15
Drop a like if you like this video. And let me know in the comments below
9:19
what other questions do you have about growing your fan base online
9:23
Have an awesome day and I'll see you in a future video
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