{"id":2920,"date":"2021-10-13T21:43:04","date_gmt":"2021-10-13T21:43:04","guid":{"rendered":"https:\/\/orpheusaudioacademy.com\/stagingnew\/?p=2920"},"modified":"2021-10-13T21:43:04","modified_gmt":"2021-10-13T21:43:04","slug":"email-marketing-for-musicians","status":"publish","type":"post","link":"https:\/\/orpheusaudioacademy.com\/stagingnew\/email-marketing-for-musicians\/","title":{"rendered":"Email Marketing For Musicians: Get Started Building A Mailing list"},"content":{"rendered":"

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Why Do Musicians Need A Mailing List<\/h2>\n

The email list is the foundation for any online business, as an digital marketer worth their salt will tell you. <\/p>\n

Yet, music artists are still behind the times when it comes to email marketing. <\/p>\n

The reality is that having an email list is far more valuable than a social media following for several reasons:<\/p>\n

1. Organic Reach Is Pathetic<\/h3>\n

Organic reach on social platforms is shrinking every day. This means the only way to really reach your fans and followers is to pay for advertising. <\/p>\n

Social platforms are holding your fans hostage for ransom. <\/p>\n

In fact, the average organic reach for a Facebook post is 6.4% of the page’s likes<\/a>, and that’s if you’re posting engaging content. <\/p>\n

This means if you have 1,000 followers on Facebook, only about 60 of them will see anything you post. <\/p>\n

Compare that email marketing, where 100% of your audience will see your email in their inbox, even if they don’t open it, you are still staying top of mind. <\/p>\n

Sure, only 30-35% of people might open your email, but that’s still 300-350 fans seeing your message, verses 60 on Facebook.<\/p>\n

If you have your fans on an email list, you can contact them at any time, and direct them anywhere you want, whether that’s to buy your album, or stream your music on Spotify.<\/p>\n

By the way, if you’re struggling to get your songs past the <1,000 streams mark on Spotify, then checkout my article here. <\/a><\/p>\n