Enter your text here…<\/p>\n
Insert Image<\/span><\/span><\/p>\n This sounds obvious, but it\u2019s actually one of the most common mistakes we see. Why? Instead of sending customers to a specific item, musi- cians are driving internet traffic to their website or the home page of their online store. You want to choose one item to promote and drive your traffic to that product page.<\/p>\n Insert Image<\/span><\/span><\/p>\n Most sales are limited time offers, so you don’t want to discount the item or people will not perceive the value of the promotion. It’s better to offer a coupon code that they can use during checkout. <\/p>\n Insert Image<\/span><\/span><\/p>\n We\u2019ll mention social media in a minute, but your starting point is email because most on- line sales are still made by email.<\/p>\n Pay attention to your subject line. It\u2019s important! So, try not to sound salesy or official. It\u2019s better to sound personal\u2014like a friend\u2014with some- thing like, \u201cI think you\u2019re going to love this!\u201d<\/p>\n Also, most email service providers allow youto customize the preview text which is a short line of copy that appears just under the subject which they can read prior to opening the email. Make that work for you as well. You can also include emojis.<\/p>\n Lastly, if your email service provider has a split-testing feature, you should use it so you can see which subject line gets the highest open rate.<\/p>\n Insert Image<\/span><\/span><\/p>\n A huge mistake that beginners make when they’re writing an email–or even a social media post–is that they address a group and not an individual. Instead of using you <\/em>and your<\/em>, they write “You guys,” or something similar. <\/p>\n Write as if you’re writing to one person, and your email will sound more personal. If you’ve noticed, I’m doing exactly this in this post! <\/p>\n I know a lot of people are going to read this article. I mean, A LOT of people. Thousands, tens of thousands, MILLIONS!!!<\/p>\n *Cough*<\/p>\n Okay, maybe not that many. But unless you have a weird child who likes to have music business blog posts read to them instead of bedtime stories…<\/p>\n Then you’re probably reading this article on your own, and not with a group of people. The same goes for you and your emails. <\/p>\n Each person who reads your emails will be reading it on their own, and not with a crowd, so talk to them like you’re talking to them one-on-one. <\/p>\n Again, this will come across as more personal, which helps build trust between you and your reader. <\/p>\n Insert Image<\/span><\/span><\/p>\n Is there a special backstory to your album that you could share? People are more interested in stories, so share what you can that you think they\u2019d be interested in. She who tells, sells!<\/p>\n Insert Image<\/span><\/span><\/p>\n Again, you don\u2019t want to send customers to the home page of your website or store where they have to find their way to your product. Use a quality image that links directly to the specific product page.<\/p>\n Also, the better the image, the better it sells, so do your best to create compelling images for your emails. You\u2019d be amazed at what you can do just by using the \u201cportrait\u201d feature on your phone.<\/p>\n Insert Image<\/span><\/span><\/p>\n People love buttons! They provoke action, and that brings results.<\/p>\n Here\u2019s a couple tips about using buttons in your emails. First, your goal should be to \u201csell the click, not the item,\u201d and that means don\u2019t use \u201cBuy Now\u201d on your button, but rather some- thing that provokes curiousity such as, \u201cCheck Out The Design!\u201d<\/p>\n The reason is that \u201cbuy now\u201d feels like a com- mitment, so make it your aim to sell the click and then leave the selling to be done on the product page.<\/p>\n Second, use the color green for your button. A lot of people use red, but red means stop, so using green will help remove those subtle things that make people stop.<\/p>\n Insert Image<\/span><\/span><\/p>\n Do you enjoy surround sound when you watch a movie? Well, that\u2019s what you want to create with your special promotion. The message, image, and link you use in your email should be posted on your Facebook and Instagram pages as well.<\/p>\n This creates a surround sound effect where the offer is seen in more places than one, and the net effect is your fan starts to see it as a major campaign that they don\u2019t want to miss.<\/p>\n Insert Image<\/span><\/span><\/p>\n A big mistake with promoting on Instagram is to try and put the entire URL in the image description. First, links are not active on Instagram, and second, no will try and retype it. This is a great limitation to Instagram\u2014as opposed to Facebook\u2014but there are ways around it.<\/p>\n For example, you can edit your Instagram profile and add the product page link there and then in your image description you\u2019d write, \u201cLink in bio\u201d and then your Instagram handle.<\/p>\n Use LinkTree<\/p>\n This whole process may sound like a lot, but you can actually complete it in less than an hour. The important part is that you get start- ed, and this present season of isolation is the opportune time to do it.<\/p>\n Enter your text here…<\/p>\n","protected":false},"excerpt":{"rendered":" Enter your text here… 1. Choose ONE Item To Sell Insert Image This sounds obvious, but it\u2019s actually one of the most common mistakes we see. Why? Instead of sending customers to a specific item, musi- cians are driving internet traffic to their website or the home page of their online store. You want to […]<\/p>\n","protected":false},"author":1,"featured_media":1022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2],"tags":[128,129],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-email","tag-selling","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":11,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/posts\/769\/revisions\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orpheusaudioacademy.com\/stagingnew\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Don’t Discount Your Item<\/h2>\n
3. Write An Email Broadcast<\/h2>\n
4. Write Your Email As If You’re Talking To One Person<\/h2>\n
5. Tell Them All About Your Product<\/h2>\n
6. Use One Image & Link To The Exact Product Page<\/h2>\n
7. Use A Hyperlinked Button In Your Email<\/h2>\n
8. Post The Same Offer, Image, & Link To Your Social Media Accounts<\/h2>\n
9. If You’re Using Instagram, Don’t Feature The Long Link In The Image Description<\/h2>\n
Conclusion<\/h2>\n
Want To Explode Your Fanbase?<\/h2>\n